News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

in Sports

Union: Lower NBA age limit

Fresh
nba

The players association general counsel expects the issue will be a contentious one with the NBA.

in Sports

Year after rule changes, men’s basketball back to old form

Fresh
basketball

One year after the NCAA changed how rules were enforced to open up the game, men's basketball looks a lot like it once did.

in National

FDA study finds little evidence of antibiotics in milk

Fresh
milk

Antibiotics and other drugs can end up in milk when they are used on dairy cows to keep them healthy.

in National

Review of Clinton emails to take months

Fresh
clinton

A growing controversy over Hillary Clinton's use of personal email while she was U.S. secretary of state could drag on for months.

in Sports

Friday’s Sports Minute

Fresh
bulls

A look at some of the big sports stories making headlines today, Friday, March 6.