News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

in Sports

U.S. keeper Howard to take year off from international duty

Fresh
howard

U.S national team goalkeeper Tim Howard says he will take a year off from international duty in order to spend more time with his family.

in National

Watchdog finds Pentagon broke law in Bergdahl transfer

Fresh
This undated image provided by the U.S. Army shows Sgt. Bowe Bergdahl. U.S. officials say the only American soldier held prisoner in Afghanistan has been freed and is in U.S. custody. The officials say Sgt. Bowe Bergdahl's (boh BURG'-dahl) release was part of a negotiation that includes the release of five Afghan detainees held in the U.S. prison at Guantanamo Bay, Cuba.

The Defense Department violated U.S. law by failing to alert Congress before releasing five Taliban members in exchange for a captured U.S. soldier.

in National, World

Pentagon: Islamic State threat ‘beyond anything we’ve seen’

Fresh
hagel

The sophistication, wealth and military might of Islamic State militants represent a major threat to the U.S., military leaders say.

in National

Violence-weary Missouri town sees second night of calm

Fresh
ferguson

Ferguson, Missouri saw a second night of relative calm after the fatal shooting of an unarmed black teen nearly two weeks ago.

in National

U.S. Rep. Ryan sees no gov’t. shutdown this year

Fresh
ryan

U.S. Rep. Paul Ryan expects his Republican Party to avoid government shutdown this year.