The New York State Thruway Authority and Mothers Against Drunk Driving are kicking off their annual “red ribbon” campaign against drunken driving.
Officials say 65,000 red ribbons will be handed out to Thruway drivers across New York state on Friday.
The red ribbon campaign is MADD’s longest running public awareness project.
The foot-long red ribbons are meant to be displayed on vehicles as a reminder of the danger of driving while impaired and to encourage people to drive sober, safely and buckled up.
The Thruway Authority will also be posting MADD’s reminder to “Drive Safely, Stay Sober” on message boards throughout the Thruway system from Friday to Monday.
Copyright 2013 The Associated Press.